Max Eli Colour

About MAXEli

I grew up around hair all my life starting at my mother’s small shop as a kid. The true nature of this art captured my eye while attending my first hair show shortly after moving to California. Since that moment I was in. It was an amazing time of Colour and fashion in the 80’s and I went for it. Since then, I’ve had the opportunity to work with many of the major players in the industry. For more than 30 years, I have had the opportunity to work with both the small and big hair care companies while learning the craft and artistry from the world’s best, affording me the unique privilege of developing some of the world’s top hair Colour lines. All of this has only increased my love for this calling. And it is a calling. As you get to know me and the Max ELI brand, you will realize that my vision is indeed to Educate, Lead and Inspire. I know in my bones that we grow this work from the ground up and that is why I am committed to these guiding principles.

“I am committed to leading the industry through revolutionary hair care education designed to inspire colourists.”

Educate – I have more than 30 years of training and experience. My greatest joy comes during those times when I get to be with colourists in the salons, working on hair and learning together. ELI Colour offers the best training you will find anywhere in the industry so you can conduct your craft with confidence and

Lead – I am going to introduce you to a whole new way to approach hair colour! In turn you are going to lead others in this discovery as well. We are all leaders in our own right. As I share from my experience and skills, it is my hope that you will do the same!

Inspire – More than anything, you are going to be inspired and get excited about hair colour like never before! You will be amazed at the technology that has been applied to this colour line and can feel good about promoting and using it on your clients. I promise you there is nothing like this product on the planet!

So let’s take this journey together and change the face of our industry forever! How?

“Do good hair!”

What Sets MAXEli Colors Apart:

  • 90 Custom Shades
  • pH Controlled Cream
  • Shrinks Inventory Colour Costs
  • Predictable Formulation System
  • FlexPower Mixing Technology
  • Maximum Control of Unwanted Pigment
  • MaxBond Technology
  • Revolutionary MaxBase+ Shades
  • Superior Grey Coverage with Every Tube
  • True Pure Brown Mixer
  • MaxBoost
  • Multiple Lightening Systems
  • pH↓ Regulating Activator
  • Alpha Numeric Identification

Visit Max Eli Colour Online at!